Tiger Woods stars in a new Nike commercial which features his late father’s voice which is supposedly speaking directly to him about his scandal. Who thought this would be good PR for Tiger? Not only is the voice of Earl Woods taken out of context, but what does it have to do with selling sneakers and athletic apparel? This is the Nike company using the controversy surrounding its most prominent representative to sell its products, however, I do not think that it will actually work. Shame on you Nike!